Paid Media | Bloom

Paid Media / July 22, 2011

Google’s Top 20 Most Expensive Keywords

Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.

Paid Media / March 07, 2008

Yahoo Minimum Bids No Longer Fixed at $0.10

Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum…

Paid Media / August 02, 2016

Make the most of expanded text ads

By Martin Perron

Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.

Paid Media / September 25, 2008

Canada’s Political Parties: Do They “Get” Paid Search?

By Martin Perron

With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.

Paid Media / January 11, 2008

SEMPO 2007 Survey: Ends Feb 1

By Martin Perron

SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses…

Paid Media / November 20, 2008

5 Ways to Track Offline Conversions from Your PPC Efforts

By Xurxo Vidal

Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?