Google rolls out Smart display campaigns
It’s begun: display ads that manage themselves. The Google Display Network’s new Smart display campaigns adjust bids, find your audience and create ads… so you don’t have to.
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Bloom, a search story
Remember the Google Search story "Parisian Love"? We decided to have a little fun with it ourselves and created a Bloom version of a PPC search story.
Google’s Top 20 Most Expensive Keywords
Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.
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Make the most of expanded text ads
Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.
Yahoo Minimum Bids No Longer Fixed at $0.10
Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum…
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SEMPO 2007 Survey: Ends Feb 1
SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses…
Canada’s Political Parties: Do They “Get” Paid Search?
With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.
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