Paid Media | Bloom

Paid Media / July 27, 2017

How to Keep Your Ads off Offensive Sites

By Jeff Johnson

Take a deep breath. With a more proactive approach to display advertising, you can take control of exactly where your…

Paid Media / July 22, 2011

Google’s Top 20 Most Expensive Keywords

By Martin Perron

Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.

Paid Media / December 17, 2008

AdWords Editor 7.0 Update – Find First Page Bid Estimates & Quality Score Problems Quickly

By Martin Perron

Google has quietly released AdWords Editor 7.0 this morning which includes new and long overdue features such as First Page Bid Estimates and Quality Score. Learn how to take action by using 2 quick Advanced filters to spot problems.

Paid Media / September 25, 2008

Canada’s Political Parties: Do They “Get” Paid Search?

By Martin Perron

With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.

Paid Media / January 11, 2008

SEMPO 2007 Survey: Ends Feb 1

By Martin Perron

SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses…

Paid Media / August 02, 2016

Make the most of expanded text ads

By Martin Perron

Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.