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Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen!
In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.
What are Google AdWords Labels? This relatively unused feature allows users to tag campaigns, ad groups, ads, and keywords with whatever label you deem useful to gain insights into account performance.
With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.
With all the recent changes Google has made to their quality score algorithm it can be much more difficult for…
Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum…
Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.
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