Web Analytics: The Art of Technical Skills and Marketing Know-How.
In today’s marketing world, collecting accurate data is essential for businesses to make informed decisions and stay ahead of the competition. However, the increasing complexity of online marketing channels, consumer privacy regulations, and changing data privacy policies have made data collection and visualization more challenging than ever before. Our in-house development team has the technical expertise and marketing knowledge to help your brand adopt a solid data-driven strategy.
Our data strategy comprises three sequential steps that aim to help businesses gain insights from their customer data, create a single view of their customers across all channels, and use this data to drive personalized marketing campaigns that can maximize ROI.
Data-Driven Strategy in Digital Marketing
01. Collect
02. Unify
03. Activate
Collect accurate data from various sources (online and/or offline) to gather as much data as possible about customers, their behaviour, and their preferences.
Bring together data from different sources and channels into a single, comprehensive view.
Activate the customer data to drive targeted and personalized marketing campaigns.
Data-Driven Strategy in Digital Marketing
01. Collect
Collect accurate data from various sources (online and/or offline) to gather as much data as possible about customers, their behaviour, and their preferences.
02. Unify
Bring together data from different sources and channels into a single, comprehensive view.
03. Activate
Activate the customer data to drive targeted and personalized marketing campaigns.
Digital Campaign Measurement and Tracking
Campaign tracking is the foundation of any digital marketing initiative. Without it, it’s impossible to tell if you are hitting your targets and which channel, campaign or ad is generating revenue and which one is underperforming.
Our website developers will audit your current analytics setup and implement tracking for various conversions and actions (purchase, revenue, transaction, lead, download, etc.) for e-commerce and lead generation through pixel tracking or server-side tracking.
From simple to complex projects, our team knows how to implement, QA and launch tracking solutions to ensure reliable and accurate data collection even when third-party cookies are blocked.
Tools we work with
Google Analytics
Google Tag Manager
Phone Call Tracking
Consent Management Platforms
Ad Platform Pixels
Facebook Conversion API
Google Enhanced Conversion
Salesforce
Zapier
CMS (Magento, Shopify, WordPress and more.)
Google Analytics
Google Tag Manager
Phone Call Tracking
Consent Management Platforms
Ad Platform Pixels
Facebook Conversion API
Google Enhanced Conversion
Salesforce
Zapier
CMS (Magento, Shopify, WordPress and more.)
Google Analytics 4 Implementation
As the world of online marketing continues to evolve, it’s crucial to stay up-to-date with the latest tools and technologies.
As of July 2023, businesses using Google Analytics will have no choice but to use Google Analytics 4, the latest version of the world’s most popular web analytics platform.
Our team can simplify this process by creating your new GA4 property and its advanced settings like event tracking and custom reporting.
Are you feeling overwhelmed with the new platform? We also offer personalized training courses to teach your team how to navigate the platform and collect and analyze the data.
Google Analytics 4 Implementation
As the world of online marketing continues to evolve, it’s crucial to stay up-to-date with the latest tools and technologies.
As of July 2023, businesses using Google Analytics will have no choice but to use Google Analytics 4, the latest version of the world’s most popular web analytics platform.
Our team can simplify this process by creating your new GA4 property and its advanced settings like event tracking and custom reporting.
Are you feeling overwhelmed with the new platform? We also offer personalized training courses to teach your team how to navigate the platform and collect and analyze the data.
Data Visualization: Dashboard and Reports Creation
Understanding your online performance and its effect on your bottom line can be overwhelming without the right tools and visualization. That’s why we offer dashboard and report creation services that help you easily organize, visualize, and understand your data. Whether you need a custom dashboard in Looker Studio for real-time monitoring or a comprehensive report for executive summaries, we can create it for you.
Data Visualization: Dashboard and Reports Creation
Understanding your online performance and its effect on your bottom line can be overwhelming without the right tools and visualization. That’s why we offer dashboard and report creation services that help you easily organize, visualize, and understand your data. Whether you need a custom dashboard in Looker Studio for real-time monitoring or a comprehensive report for executive summaries, we can create it for you.
Advanced Data Analytics Services
Data Warehouse Management
Our data warehouse management services include designing and implementing scalable data warehouses, such as Google BigQuery, to consolidate data from multiple sources. In addition, we provide end-to-end solutions that include data extraction, transformation, and loading (ETL), data cleansing, integration, and modelling.
Attribution Modelling
Our attribution modelling services help businesses identify the factors contributing to specific outcomes, such as customer purchases, enabling them to optimize their marketing and sales strategies.
Also, in response to data collection limitations in platforms, Bloom has recently implemented an empirical system based on econometrics to make better marketing decisions. For more information, contact us.
Marketing Technologies
Marketing technologies or MARTECH refer to a variety of tools such as a consent platform, CMS, marketing automation tools, CRM and more.
Our team of experts in data can assist you in selecting, implementing, and utilizing the appropriate marketing technologies while adhering to the current norms and regulations.
Why Choose Our Analytics Agency?
Offering personalized solutions that meet your unique needs and goals.
Having a team of experienced marketers and data analysts who understand your business and industry.
Providing transparent and straightforward pricing that fits your budget.
Ensuring data privacy and security with GDPR, CCPA and Canadian regulations compliance.
Don’t let the lack of data hold you back from growing your business
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