Is Keyword Research for Search Ads a Dying Art?
With all the recent AI developments, many day-to-day tasks in advertising have evolved and are now somewhat seemingly being replaced…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
How Exact Match Keywords Can Kill Your Quality Score
Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.
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Tips and tricks for writing high-clickthrough-rate Google Ads copy
Looking for winning AdWords ad copy suggestions? We asked an expert. Read on for our copywriter’s tips and tricks for crafting high clickthrough rate PPC ad copy.
AdWords For Appliance Repair Success
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…
The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce
So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen!
Putting the Short Tail to Work
When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers…
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Hidden in Plain Sight – Advanced Mobile Targeting in Display Campaigns
Anyone who manages AdWords campaigns regularly knows that Google rolled out a major update this past July called Enhanced Campaigns.…
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