The Bloom Process

Learn how we build stellar digital campaigns –
from soup to nuts.

Because Success is 99% Preparation.

Building stellar advertising campaigns is a little bit art and a whole lot of science.
Every project we undertake rolls out according to the Bloom process — a proven methodology that we take very seriously, because it works.

How We Do It

The Bloom Process

.01

Discovery

Let’s talk about how your online business is doing.

What worked? What didn’t work? Where do you want to be in six months?

.02

Research

Our team breaks away to learn more about past campaigns, your brand, competitors and market.

We build keyword lists, and identify market niches.

.03

Identify Objectives

Where do you want to go?

Together we’ll establish your campaign objectives, set benchmarks, and agree on key performance indicators.

.04

Build your campaign

Armed with an in-depth knowledge of your market, we develop your creative: keyword lists, ad copy, display ads and landing pages.

Then we implement targeting and configure your campaign.

.05

Launch and monitor

Prior to launch, our team tests all links and tracking.

Once your ads are live, we closely monitor and fine-tune based on conversion metrics.

.06

Test your landing pages

A/B or multivariate testing.

We optimize your campaign landing pages based on which on-page elements and user behaviors bring the best results.

.07

Learn, optimize and scale

We watch your metrics, then learn and optimize around your objectives.

Based on results, we carefully scale your campaign over time. Regular reports and check-ins keep informed and involved.