Is Long-Form Content Making a Comeback? Instagram Seems to Think So.
For years, social media has been moving in one direction: shorter videos and content designed to capture attention in seconds.…
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Influencer Marketing
The New Primetime: What YouTube Features Tells Us About the Future of Creator Marketing
Last week, YouTube gathered 500 of Canada’s top advertisers in Toronto for YouTube Features, an evening that felt like part…
The Next Era of Influencer Marketing
Scroll through your feed today and you will realize influencer marketing is omnipresent. For a long time, influencer marketing was…
A Step-by-Step Guide to the Influencer Vetting Process
Influencer marketing has become a cornerstone of modern brand strategies. When executed well, it can be highly effective, but without…
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