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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.
Budget maintenance is probably the most important is the most important thing when managing your AdWords campaigns. If you overspend,…
When it comes to testing your PPC ads, it’s not unusual to see this task fall to the bottom of…
You think your PPC campaigns are super successful. You’re generating strong lead volume at a cost per acquisition below target. Management is happy but…
So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen!
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…
In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.
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