The New Primetime: What YouTube Features Tells Us About the Future of Creator Marketing
Last week, YouTube gathered 500 of Canada’s top advertisers in Toronto for YouTube Features, an evening that felt like part…
Blog categories
The Next Era of Influencer Marketing
Scroll through your feed today and you will realize influencer marketing is omnipresent. For a long time, influencer marketing was…
The Real Opportunity Behind Creative-Led Targeting
If Algorithms Find the Audience, What’s Left for Marketers? For a long time, performance marketing was a targeting game. We…
Community-Led Marketing: Why Building a Community Is Becoming Every Brand’s Competitive Advantage
Consumers have never had more ways to discover brands than they do today. Ironically, while content has become abundant, trust…
How to Optimize Your Brand for AI Discoverability
Consumers are increasingly turning to AI assistants like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews to answer their questions, compare…
Our Take On Website Migration Best Practices (Complete Guide)
Key takeaways Whether you’re rebranding, upgrading your CMS, changing domains or improving your site’s architecture, a website migration is a…
ChatGPT Ads Are Now Available in Canada: Here’s What Marketers Need to Know
Artificial intelligence is rapidly changing how consumers search for information. As part of this evolution, OpenAI has begun testing advertising…
Search For A Story Or A Constributor:
Sign up for The Shift Factor and get monthly insights on the bold moves top brands are making in marketing.
Stay connected
