Elevate Your Social Media Advertising Mix With LinkedIn
In contrast to its rival platforms, LinkedIn doesn’t mainly cater to the personal nature of its audiences. It is instead recognized as a professionally based social network for users to interact and connect by exchanging career-related advice, celebrating milestones, and collaborating with like-minded people.
If your brand offers B2B products or services or you’re looking to generate leads and grow brand awareness among leaders in a set industry, advertising on LinkedIn is the way to go.
Benefit From Our Partnership
Bloom’s partnership with Microsoft allows you to leverage the resources, program, and tools offered by the MPN (Microsoft Partner Network) and turn digital opportunities into solutions.
Speaking From Experience
Bloom has created ads on LinkedIn for various brands ever since it noticed how the platform takes the upper hand in:
- Being the #1 rated platform for B2B lead generation;
- Increasing conversion rates; and
- Having 4 out of 5 LinkedIn members be the ones to drive business decisions.
Whether your objective is to build brand awareness, generate leads or drive website traffic, LinkedIn ad formats are flexible to your needs and drive genuine results. In the world’s most viewed professional network, your brand can market to influencers, decision makers, and executives known to act on new opportunities in order to target quality audiences.
We Understand the Specificities
Creating an ad campaign on LinkedIn can seem quite intimidating with all the options offered at every step. Bloom can help guide you through its creation by breaking up your goals into actionable steps.
- Choosing your objective: Deemed the most important step, you cannot establish your ideal ad format until you’ve chosen an objective category: awareness, consideration, conversions.
- Selecting your targeting criteria: LinkedIn offers several targeting tools and over 20 different audience attribute categories. Bloom can help you reach your exact audience by advising how to leverage these tools.
- Choosing your LinkedIn ad format: This is where creativity comes into play. Whether you use Sponsored Content, Message Ads, Dynamic Ads, Text Ads or combination of all four, Bloom ensures your creatives are as optimized as possible.
- Selecting your budget and schedule: Bloom’s experts are great at applying the ideal budget model while ensuring you’re paying for maximum performance.
- Measure, Optimize, Repeat: This is where you can take a breath – but not for long! Though your campaign is officially launched, Bloom will regularly measure its performance and make the required changes to ensure best results. Take a look at the data and insights by accessing your Campaign Manager.
Paid Social Capabilities
Design and launch your most successful ad campaigns on LinkedIn by working alongside Bloom.
- Account Set Up
- Identify Qualified Audiences
- Create Performance-Driven Creatives
- Write Engaging Ad Copy
- Ad Creation
- Implement Conversion Tracking
- Budget Reallocation
- A/B Tests
- Data-Driven Optimization
- Create Report
- Document findings
- Analysis and Insights
Accelerate your Growth with our LinkedIn Ads Agency
- Work with bilingual media specialists experienced in local, national and international growth.
- Benefit from our experience in lead generation, account-based marketing and inbound marketing for various industries like SAAS, finance, manufacturing, professional services and more.
- Leverage our exclusive perks as a Microsoft Partner, including dedicated LinkedIn representatives and additional platform support.
Frequently Asked Questions
Let experts handle your social media strategy on LinkedIn