Playing with attribution modeling in Google Ads
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
4 Ways to Make your Facebook Ads Sparkle, Shine and Convert
It’s easy to go deep down the rabbit hole tinkering with Facebook Ads; they can be mind-numbingly complex. Avoid being overwhelmed by focusing on a few key tools and tactics. Let us minimize the complexity with these four tips.
Drive More E-commerce Sales with Google Shopping Ads
If you’re responsible for marketing an e-commerce site (and if you’re reading this blog, you probably are), you know that…
Why Display Advertising Works
With all the talk about measurable performance marketing, lead generation and social media advertising, it’s understandable that you could start…
Make Your TV Ads Actionable with Paid Search
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
Getting started with LinkedIn Ads
If you’re a business that sells products or services to other businesses, you’re probably already aware of the awesome power…
Four Reasons Why Geo-Targeting Makes Paid Search Campaigns Bloom
If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…
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