Four Reasons Why Geo-Targeting Makes Paid Search Campaigns Bloom
If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…
If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…
If you’ve ever seen content on your mobile device that’s extremely relevant to where you are at that very moment,…
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
Facebook and Instagram are both popular social media platforms where brands can form deeper connections with their customers and get…
Take a deep breath. With a more proactive approach to display advertising, you can take control of exactly where your…
It’s easy to go deep down the rabbit hole tinkering with Facebook Ads; they can be mind-numbingly complex. Avoid being overwhelmed by focusing on a few key tools and tactics. Let us minimize the complexity with these four tips.
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.