Why You Should be Experimenting with Geofencing
If you’ve ever seen content on your mobile device that’s extremely relevant to where you are at that very moment,…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Drive More E-commerce Sales with Google Shopping Ads
If you’re responsible for marketing an e-commerce site (and if you’re reading this blog, you probably are), you know that…
Two engines are better than one: why you shouldn’t ignore Bing for paid search
It’s happened to all of us. You’re in the middle of building a digital advertising plan and someone asks: “what about Bing?” Indeed, with a lower cost per click and different user demographics, Bing may well be the ace up your sleeve.
Four Reasons Why Geo-Targeting Makes Paid Search Campaigns Bloom
If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…
Facebook Ad or Boosted Post? What’s The Best Option?
Facebook and Instagram are both popular social media platforms where brands can form deeper connections with their customers and get…
Playing with attribution modeling in Google Ads
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.
Make Your TV Ads Actionable with Paid Search
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
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