Is Long-Form Content Making a Comeback? Instagram Seems to Think So.
For years, social media has been moving in one direction: shorter videos and content designed to capture attention in seconds.…
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
How to Collect and Prepare Your Marketing Data for Better Reporting
A beautiful dashboard means nothing if the data behind it can’t be trusted. Here’s what it really takes to turn…
The New Primetime: What YouTube Features Tells Us About the Future of Creator Marketing
Last week, YouTube gathered 500 of Canada’s top advertisers in Toronto for YouTube Features, an evening that felt like part…
The Real Opportunity Behind Creative-Led Targeting
If Algorithms Find the Audience, What’s Left for Marketers? For a long time, performance marketing was a targeting game. We…
Community-Led Marketing: Why Building a Community Is Becoming Every Brand’s Competitive Advantage
Consumers have never had more ways to discover brands than they do today. Ironically, while content has become abundant, trust…
Our Take On Website Migration Best Practices (Complete Guide)
Key takeaways Whether you’re rebranding, upgrading your CMS, changing domains or improving your site’s architecture, a website migration is a…
ChatGPT Ads Are Now Available in Canada: Here’s What Marketers Need to Know
Artificial intelligence is rapidly changing how consumers search for information. As part of this evolution, OpenAI has begun testing advertising…
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