DOOH: a powerful and engaging advertising method.
Digital out of home (DOOH) advertising is ubiquitous: metro station, bus stops, medical facilities, malls, retail stores, airports, roadways, etc. Digital billboards are taking over with a growing inventory and an impressive database to reach more users daily.
With possible third-party integration through mobile or touch screen, digital out of home advertising offers endless possibilities to create a unique and meaningful experience to users.
Target users in contextual environments for better results.
Digital out of home advertising enables brands to play off context, location, time of day and surrounding environments which add weight to the message. Research reinforced the conclusive results of contextual advertising: the addition of contextual overlay added positivity, engagement and drive action.
With the exciting inventory available nowadays, it can be hard to figure out where to strategically place your out of home ads. We’ll help you choose placements that make sense for your brands.
Digital billboards: a marketers’ dream
Digital signage is a valuable marketing asset for any brand trying to increase their brand awareness. Digital displays provide impressive visibility considering they are often seen in high-traffic locations. And, unlike other forms of digital advertising, DOOH is played all the way through every time: no ad blockers and no way to skip the ad.
Also, digital OOH is more flexible and more cost-effective than the static form equivalent. Traditional billboard advertising required extensive time and resources when it comes to printing and installing every new ad. Whereas digital advertising makes it easy to add, optimize or remove content as needed. This allows brands to create and advertise a number of different ad variants and therefore keep their audience receptive and interested.
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Choose the best placement for your brand
Drive more engagement by seamlessly integrating your ads in a specific environment through contextual advertising. DOOH networks offer a variety of placement possibilities: we will figure out the right placement for your brand based on your industry, your audience, and your creatives.
Integrate DOOH with other digital tactics
With our extensive knowledge in online advertising, we combine your DOOH initiatives with your current remarketing campaigns and paid search ads to offer a coherent user experience across platforms.
Full-circle integration with Paid Ads and SEO
Our Search Engine Optimization experts design custom content based on your brand’s customer journey. Also, benefit from our extensive expertise in paid advertising to showcase your custom content on Facebook, Instagram, Google, Bing and more.
Measurable OOH advertising
Another great benefit of digital OOH is the ability to measure key performance indicators. We will analyze the collected data in order to optimize your media budget and calculate your return on investment.
See Bloom in action. Get a proposal.
Ask us for an digital out of home strategy tailored to your business and objectives.
Take part in the new age of out of home advertising
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From big brands, to start-ups, to small-and-medium-sized businesses, we’ve helped companies of every shape and size generate more results online.