Is Keyword Research for Search Ads a Dying Art?
With all the recent AI developments, many day-to-day tasks in advertising have evolved and are now somewhat seemingly being replaced…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Adwords Automatic Matching – Tell Google What You Think!
There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature…
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Turn Around A Google Slapped Adwords Campaign in 6 Easy Steps
With all the recent changes Google has made to their quality score algorithm it can be much more difficult for…
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How Your Quality Score Impacts Your Ad Positions on Google AdWords
Find out how your quality score in Google AdWords helps determine what position your ad will appear in.
Supersize Your CTR and Quality Score on Brand New PPC Campaigns
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
Yahoo Conversion Assists – Better Data, Smarter Bidding
“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this…
How Exact Match Keywords Can Kill Your Quality Score
Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.
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