SEMPO 2007 Survey: Ends Feb 1
SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for 20 years. Read our tips and tricks.
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Bloom, a search story
Remember the Google Search story "Parisian Love"? We decided to have a little fun with it ourselves and created a Bloom version of a PPC search story.
Make the most of expanded text ads
Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.
Google rolls out Smart display campaigns
It’s begun: display ads that manage themselves. The Google Display Network’s new Smart display campaigns adjust bids, find your audience and create ads… so you don’t have to.
5 Ways to Track Offline Conversions from Your PPC Efforts
Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?
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Yahoo Conversion Assists – Better Data, Smarter Bidding
“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this…
Supersize Your CTR and Quality Score on Brand New PPC Campaigns
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
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