Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies
Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…
Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…
Article updated in July 2020. The COVID-19 pandemic accelerated Google’s desire to help retailers reconnect with their consumers. So, on…
Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…
The Marketing Hub and CRM platform are two powerful tools from HubSpot, but you can only get out of them…
In recent years, the automation of online advertising has become a fundamental part of the industry. Google is on a…
This article was updated in August 2024 Why Advertise on Pinterest? Pinterest is a one-of-a-kind social media platform. E-commerce retailers…
One secret to online B2B lead generation is making your lead capture form as simple as possible to make sure…