The Real Opportunity Behind Creative-Led Targeting
If Algorithms Find the Audience, What’s Left for Marketers? For a long time, performance marketing was a targeting game. We…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for 20 years. Read our tips and tricks.
TikTok’s New Search Ads: A Game-Changer for Digital Advertising
TikTok just made a big move that could shake up how we think about search ads. They’ve announced Search Ads…
Make Sure Your Ads Are Still Running with Adwords’ Disapproved Ads Tool
How do you know if all your ads are actively running in your campaigns? Have they been disapproved for editorial or trademark violations? Find out using an often overlooked tool in Google AdWords - the Disapproved Ads Tool. This simple tool can quickly tell you when your ads stopped running and in which adgroups they stopped running in.
ChatGPT Ads Are Now Available in Canada: Here’s What Marketers Need to Know
Artificial intelligence is rapidly changing how consumers search for information. As part of this evolution, OpenAI has begun testing advertising…
How to Write Great Responsive Search Ads (With Examples)
What Are Responsive Search Ads? Responsive search ads (RSAs) are a Google Ads format that automatically tests multiple combinations of…
Mastering Black Friday, Cyber Monday & Holiday Campaigns: 2025 Best Practices
As the busiest shopping season of the year approaches, brands are gearing up to make the most of the Black…
Your Branded Search Spend Is Probably Too High
Let’s get one thing straight: bidding on your own brand term in Google Ads isn’t a bad thing. But, if…
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