PPC Fundamentals: Why bid on my brand keywords?
As an agency, we get many questions from clients about PPC practices and strategies. A recurring one is “Why should…
As an agency, we get many questions from clients about PPC practices and strategies. A recurring one is “Why should…
SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses…
Do you currently manage a campaign where the goal is website engagement? If yes, this article is for you. For…
In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.
What are Google AdWords Labels? This relatively unused feature allows users to tag campaigns, ad groups, ads, and keywords with whatever label you deem useful to gain insights into account performance.
With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.
With all the recent changes Google has made to their quality score algorithm it can be much more difficult for…