Introducing Polaris, Bloom’s Proprietary Media Mix Modeling Tool
Marketers Lack Confidence in their Data As companies rely more heavily on data-driven marketing strategies, it has become increasingly important…
Franz Fontaine
Franz has over 20 years of media experience. He is an expert in brand positioning, media planning in both digital and traditional media, and multi-channel strategy development.
Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies
Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…
The Ultimate Guide to Consumer Insights
As a marketer, understanding your consumer base is crucial for creating successful marketing campaigns. You may be wondering what kind…
Navigating The Holiday Shopping Season During An Economic Downturn
Franz Fontaine, Vice President of Strategy at Bloom, recaps the content of this article in this video, explaining how ecommerce…
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER