Drive More E-commerce Sales with Google Shopping Ads
If you’re responsible for marketing an e-commerce site (and if you’re reading this blog, you probably are), you know that…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Two engines are better than one: why you shouldn’t ignore Bing for paid search
It’s happened to all of us. You’re in the middle of building a digital advertising plan and someone asks: “what about Bing?” Indeed, with a lower cost per click and different user demographics, Bing may well be the ace up your sleeve.
How To Spot Creative Fatigue With Your Facebook & Instagram Ads
Yes, creative fatigue or – creative burnout – is a real issue! It is probably affecting millions of advertisers every…
Tips and tricks for writing high-clickthrough-rate Google Ads copy
Looking for winning AdWords ad copy suggestions? We asked an expert. Read on for our copywriter’s tips and tricks for crafting high clickthrough rate PPC ad copy.
Playing with attribution modeling in Google Ads
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.
4 Ways to Make your Facebook Ads Sparkle, Shine and Convert
It’s easy to go deep down the rabbit hole tinkering with Facebook Ads; they can be mind-numbingly complex. Avoid being overwhelmed by focusing on a few key tools and tactics. Let us minimize the complexity with these four tips.
Your Branded Search Spend Is Probably Too High
Let’s get one thing straight: bidding on your own brand term in Google Ads isn’t a bad thing. But, if…
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