16 Pinterest Ads Best Practices
This article was updated in June 2025 Why Advertise on Pinterest? Pinterest is a one-of-a-kind social media platform. E-commerce retailers…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for 20 years. Read our tips and tricks.
Free Listing On Google Shopping: What You Need To Know
Article updated in July 2020. The COVID-19 pandemic accelerated Google’s desire to help retailers reconnect with their consumers. So, on…
14 Design Best Practices For Display Ads
This article was updated in February 2025 Back in 2019, we first wrote this article to break down the best…
Finding The Sweet Spot: What Is a Good Ad Frequency?
Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…
Interview: What Changed in PPC Over the Last 8 Years
At Bloom, we love a good employee success story, like seeing young team members start out as interns and climb…
Work it: Why LinkedIn is a Haven for B2B advertisers
Maybe you’ve been around the digital advertising block more than once. You’ve got paid search happening. You’ve run Facebook Ads,…
How content strategy can improve your Facebook Ad performance
People use Facebook to consume content. Yet Facebook advertisers are there to sell products and services. This disconnect is why many Facebook advertisers fail to succeed. Improve the performance of your Facebook ads by thinking about them the way a content strategist does.
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