Interview: What Changed in PPC Over the Last 8 Years
At Bloom, we love a good employee success story, like seeing young team members start out as interns and climb…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Free Listing On Google Shopping: What You Need To Know
Article updated in July 2020. The COVID-19 pandemic accelerated Google’s desire to help retailers reconnect with their consumers. So, on…
How content strategy can improve your Facebook Ad performance
People use Facebook to consume content. Yet Facebook advertisers are there to sell products and services. This disconnect is why many Facebook advertisers fail to succeed. Improve the performance of your Facebook ads by thinking about them the way a content strategist does.
Work it: Why LinkedIn is a Haven for B2B advertisers
Maybe you’ve been around the digital advertising block more than once. You’ve got paid search happening. You’ve run Facebook Ads,…
Why you should all be using Facebook’s Lookalike Audiences
Lookalike Audiences may be Facebook Ads’ most underrated feature. Upload one of your customer lists to Facebook, and then target a whole audience of people who share the characteristics of your customer lists. It’s magic. And it’s easy, too.
7 ways to get more from your Instagram Ads
So you’re about to start advertising on Instagram. You’re not alone. Count yourself among the more than 100 million advertisers…
Google, Facebook Are Rushing To Link Online Efforts To Offline Sales
The uncontested leaders in digital advertising, Google and Facebook, have both recently announced that tracking customer’s actions offline will be…
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