Google Adds Search Funnel Metrics in AdWords Interface
Slightly buried amongst the industry news of Enhanced Campaigns is an added set of more accessible metrics within the Google Adwords interface: Search Funnel Metrics.
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AdWords rolls out price extensions for mobile
Who knew this summer was going to keep us so ridiculously busy? Google did. It seems AdWords is rolling out a new feature each and every week. The latest: a new site extension features your products and prices below mobile text ads.
Black Friday approacheth. We’re here to help.
It’s easy to end up like a deer in the headlights with Black Friday, Cyber Monday and the holiday shopping season coming right at you. Where to start? Below, we’ve outlined three essential pre-holiday optimizations that will give your campaigns more bang for your buck.
Two charming new ad extensions you’ll want to meet
So many extensions, so little time. AdWords is rolling two ad extensions that do deserve your attention. One leads you to the nearest bricks and mortar retailer. And the other allows searchers to text you directly from the search results. What’s not to love.
Automate (almost) everything with Google’s Universal App Campaigns
Get ready for ads that manage and optimize themselves. Google’s upgraded Universal App Campaigns are now available on all accounts (and for iOS apps).
3 Huge PPC Trends for 2018 (and How to Adapt)
Get ready for some seismic shifts. Three trends — audience targeting, machine learning and voice search — are changing the way we manage paid search campaigns. Here’s how to adapt.
The Complete Guide to Tracking Social Media Like a Pro with Google Analytics
Never be intimidated by Analytics. We’re going to show you an easy to track your social media posts and campaigns using free Google Analytics tools.
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