Want to pitch video ads but know your client/boss is afraid to get swamped into an ocean of irrelevant view counts? First things first: does it even fit your/their advertising goals? It does? Good. Now smart targeting and good creatives are a good way to start. Yes – Amanda Westbook tells us how to pitch it right.
Been meaning to target those top 10% household income users? Well, now you can. Buried deep in Adwords’ location targeting settings is the ability to add this targeting layer to your campaigns. The folks at 3Q Digital have a pretty good post about it.
This one is a great read for all of you PPC managers out there. Is being suspicious, pessimistic and never accepting data at its face value the kind of traits that make a good PPC Manager? We here at Bloom think it sure helps!
What does this mean for advertisers? Based on feedback acquired during these last three months of beta testing, Google’s got some pretty sweet new features in stock to have a better handle on Product Listing Ads management. What do you think?
Cast your vote in the 2014 SEM Tournament! We’ve got some friends that made it to the list. Maybe some Bloomers will make it next year 😉
What about you? Have you read anything interesting this week?
Share your reads in the comments!
Read it first:
Get every Bloom delivered fresh to you inbox