Whether you’re tuning into the Big Super Bowl game, just hanging around for the half time show featuring Bruno Mars and the Red Hot Chili Peppers or waiting to see what clever ads will be showcased, you’ll no doubt want to take a look at the following great reads to complement all the action. Without further ado, here’s our weekly picks – enjoy!
5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns: Some major Super Bowl advertisers are using paid search to extend their reach. Check out some of the more interesting tactics being used in this recap.
Google Acquires Artificial Intelligence Startup DeepMind For More Than $500M
TechCrunch: Google has acquired a number of interesting companies over the years but few are as interesting as DeepMind, an artifical intelligence startup that Google just acquired for over $500 million. It’s yet unclear what exactly Google will be doing with AI but there is a definite move by some major players Facebook included, to harness “deeper learning” and AI for a number of diverse applications. Stay tuned…
Understanding Seasonality in Search: Seasonality can play a major factor in online marketing success. Knowing when to increase budgets and prepare promotions can go a long way in terms of an advertiser’s profitability. Covered in this article are some quick and easy ways to spot seasonal trends and make the most of them. Don’t let the competition catch you off guard during peak season!
eBay Is Using Google In Its War Against Amazon — While Amazon Sits On The Sidelines: The Google’s PLA are a aprt of online advertising which are very effective. Kenshoo and Ebay buy 11% and 6% of these types of ads. The question is: Why Amazon has never surrounded a dollar in this way of communication? Inside this article too: the top PLA advertisers.
Google Sales Top Estimates as Retail Ads Bolster Results: Google’s fourth quarter sales exceeded estimates due to retail advertisers spending more during the holidays. Google still has quite a bit of work to do on generating more revenue from mobile advertising, and from Product Listing Ads (PLA) but is expected to grab 41 percent of the U.S. digital ad market in 2014. This is way ahead of Facebook which is in second place and forecasted to only capture 8.2 percent.
What about you? Have you read anything interesting this week?
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