In addition to seller ratings and review extensions, Google is now offering the option to customer ratings to display customer feedback in your ads. The data is based on Google Customer Surveys and one of the main challenges will be the lack no-control of the ratings however, advertisers have the ability to opt-out of this program.
After some experiment time, Google officially launches a new design of the SERP. The goal is to unify the mobile and desktop experience. You can see a screenshot in this article to illustrate this new design. Gone are the underline on links, bigger titles, no more “yellow” box at the top and the small “Ad” label from mobile is now present on the ads.
How PPC professionals are taking advantage of seasonality to improve their performance? Some tips and example in this article.
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