Facebook’s Value-Based Lookalike Audiences: What they are and how to create them
Imagine if you could find new audiences that closely resemble your highest value customers? Facebook’s new Value-Based Lookalike Audiences let…
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Digital Marketing
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Montreal-Based Bloom Shortlisted for Bing Agency Awards’ Philanthropist of the Year
MIND (Moving In New Directions) High School, presently based at Marymount Academy International in NDG on a temporary basis, is…
Why and how to get your .health domain (and some cool things you can do with it)
Introducing the newest domain extension on the block: .health. The shiny new domain will be available to a growing number…
No Landing Page? You Ain’t Gonna Sell.
Part 1/3 — Landing Pages Let me start by telling you a story about Bob. Today, Bob is looking for…
7 Essential Elements for a Clear Landing Page
Part 2/3 — Landing Pages The heart & soul of your AdWords campaign. Now that you get how important making…
Split Testing Your Landing Page – Best Practices
Part 3/3 — Landing Pages ABT. Always. Be. Testing. You’re all happy about that great landing page you’ve built. All…
Bloom’s Weekly Picks – Feb 28, 2014
This week’s blog wrapup is full of technical goodies to help advertisers squeeze more performance from their campaigns. Some of…
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