How to set the right KPIs for your campaigns
How do you identify the best KPI to measure your digital marketing campaigns? As with everything, start with your objectives and work back. Here’s how.
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
What’s New on Facebook Ads? (Q4 2019)
Digital is always evolving. There are always new features to test or new tools to make us more efficient. As…
How to Strategically Allocate Budget in Digital Marketing
To ensure you build a strategic digital marketing budget without flushing money down the toilet, you’ll need to roll up…
The Ultimate Chrome Extension List for Digital Advertisers
As a busy digital advertising agency, we’re continually looking for ways to streamline our work. Every day we carry out…
YouTube content guidelines & Monetization: What You Need to Know
The YouTube community has been abuzz with a lot of the top creators getting their videos delisted for monetization and…
Watch out for Automatic Call Extensions!
Whether you like it or not, Google is adding automatic call extensions to your AdWords account. The phone numbers are…
Facebook’s Value-Based Lookalike Audiences: What they are and how to create them
Imagine if you could find new audiences that closely resemble your highest value customers? Facebook’s new Value-Based Lookalike Audiences let…
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