Paid Media | Bloom

Paid Media / September 25, 2013

Hidden in Plain Sight – Advanced Mobile Targeting in Display Campaigns

Anyone who manages AdWords campaigns regularly knows that Google rolled out a major update this past July called Enhanced Campaigns.…

Paid Media / December 15, 2008

How Exact Match Keywords Can Kill Your Quality Score

By Xurxo Vidal

Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.

Paid Media / March 27, 2017

Google Quietly Removes AdWords Places of Interest

By Xurxo Vidal

Some of you might have noticed that the AdWords’ Places of Interest option found under the “Location groups” section of Location targeting, has disappeared. No, it’s not a bug and no, you’re not losing your mind.

Paid Media / February 14, 2017

Make the most of AdWords’ cross-device attribution reports: here’s how

By Xurxo Vidal

You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.

Paid Media / May 10, 2023

Is Keyword Research for Search Ads a Dying Art?

By Xurxo Vidal

With all the recent AI developments, many day-to-day tasks in advertising have evolved and are now somewhat seemingly being replaced…

Paid Media / July 03, 2014

Understanding AdWords Quality Score

By Xurxo Vidal

In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.