Hidden in Plain Sight – Advanced Mobile Targeting in Display Campaigns
Anyone who manages AdWords campaigns regularly knows that Google rolled out a major update this past July called Enhanced Campaigns.…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Make the most of AdWords’ cross-device attribution reports: here’s how
You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.
Google Quietly Removes AdWords Places of Interest
Some of you might have noticed that the AdWords’ Places of Interest option found under the “Location groups” section of Location targeting, has disappeared. No, it’s not a bug and no, you’re not losing your mind.
How to Stop Fretting About Your AdWords Quality Score
How much time do you spend worrying about your AdWords Quality Score? Hopefully, none. If you’re focused on giving your…
5 Copywriting Secrets to Improve Your Paid Search Clickthrough Rates
Your potential customers don’t see your keywords. They don’t see your metrics. And if they don’t click, they don’t see…
Make Sure Your Ads Are Still Running with Adwords’ Disapproved Ads Tool
How do you know if all your ads are actively running in your campaigns? Have they been disapproved for editorial or trademark violations? Find out using an often overlooked tool in Google AdWords - the Disapproved Ads Tool. This simple tool can quickly tell you when your ads stopped running and in which adgroups they stopped running in.
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