Google Adds Search Funnel Metrics in AdWords Interface
Slightly buried amongst the industry news of Enhanced Campaigns is an added set of more accessible metrics within the Google Adwords interface: Search Funnel Metrics.
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No Ma, I Don’t Work for Google
My mother keeps asking me, “Josh what exactly do you do?” I’ll begin explaining it to her and after a few puzzled expressions, she’ll respond by saying: “So you work FOR Google?” No ma, I help businesses USE Google !
Google AdWords Enhanced Campaigns – The Latest Update
On February 6th 2013 Google announced an AdWords update they call Enhanced Campaigns. In short Enhanced Campaigns are an updated…
Congrats to Frank & Oak!
It’s exciting to see a great team we’ve worked closely with for a few years get a huge vote of confidence. Frank & Oak just raised a Series A investment of $5 million led by Lightbank
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Get Started with Google Adwords Campaign Experiments – Part 2
In Part 1 of the AdWords Experiments Edition we discussed how to define and set up a Google AdWords Experiment while in this part we will be discussing how to commit to a decision based on the data you have.
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Get Started with Google Adwords Campaign Experiments – Part 1
If you have ever managed any PPC campaigns you have at one point or another had a gut feeling that…
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We’ve launched the new makeitbloom.com — awesome!
Earlier this year, as Bloom celebrated its 5th anniversary, we decided that our site was in need of a complete…
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