This week’s blog wrapup is full of technical goodies to help advertisers squeeze more performance from their campaigns. Some of the posts might be a bit mindwarping, but there is a lot to get out of them, so don’t get frustrated if you need to read some of them more than once.
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Why SEO & PPC Teams Should Work Together & Not Against Each Other
You might have already heard from an SEO guy: “we should only focus on SEO since it’s cheaper than SEM”. And the SEM guy fires back: “SEO is a waste of time, SEM gives you faster results”. The truth is if SEO and SEM teams work together instead of against each other, they could achieve oustanding results!
Learn about some of the synergies between SEO and SEM and see why they actually go hand in hand to get you better results than either one can on its own.
You’ve might have heard that Google was making some adjustments to the way conversions are being counted and labeled. Well guess what? It’s now officially launched. What does this mean? Conversions (One-Per-Click) will be replaced with “Converted Clicks,” and Conversions (Many-Per-Click) will be replaced by “Conversions. This article will give you an overview of the 2 new columns in your Adwords dashboard (unless you haven’t seen them yet!)
2014 – The Year of Ad Extensions
Google keeps on updating, I’m not telling you anything new here! After having redesigned its interface, its ad rank algorithm, and countless other updates, now Google is putting more importance on ad extensions. Ramp up your ad extensions strategy in 2014 as optimized extensions will help you to gain a better ad rank, a lower CPC and more potentially more conversions. Find out more about the new extensions and see the impact they may have on your campaigns!
SERVING UP 3 KEY ADWORDS STRATEGIES FOR LOCAL BUSINESSES
Ever felt like your small business is always being overshadowed by the bigger guys in the PPC world, even though you offer better products, service and/or pricing? This article discusses three powerful local paid search strategies that can get your small business to stand out without spending a fortune. Read on to gain an advertising edge!
Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act
The last touchpoint does not always explain why a person became a customer. So it’s useful, even critical, to understand what were the different AdWords touchpoints before a person completed a purchase or a sign up.Now with the attribution modeling report in AdWords you can get a better picture. Thanks to the model, you can attribute different weighting options that might reflect how a person connected to your brand and converted. But beware! It’s not easy to pick the perfect model since every person behaves differently. This article does a good job of outlining the pros and cons of the various attribution models so you can make a more informed decision.
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What about you? Have you read anything interesting this week?
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