Digital Marketing | Bloom

Digital Marketing / September 07, 2016

YouTube content guidelines & Monetization: What You Need to Know

The YouTube community has been abuzz with a lot of the top creators getting their videos delisted for monetization and…

Digital Marketing / August 09, 2016

Expanded text ads: the results so far

Let’s check in. How are Expanded Text Ads performing for some of our client campaigns? We asked our PPC Specialists to report on what they’re seeing after the first few weeks of optimizing AdWords’ new format in various geographies and verticals.

Digital Marketing / August 02, 2016

One creative to rule them all: AdWords launches responsive ads

By Xurxo Vidal

Almost gone are the days when you have to make multiple display creatives to match every format and device on the internet. With responsive ads, AdWords introduces a one-size-fits-all tool to upload one creative that resizes based on device and format.

Digital Marketing / July 26, 2016

AdWords applies Smart Bidding to automated bidding strategies

By Xurxo Vidal

With Smart Bidding, Google applies its machine learning capabilities to campaign optimization. Save yourself time, and other good things like money by turning on Target CPA, Target ROAS or Enhanced CPC.

Digital Marketing / July 23, 2016

AdWords rolls out price extensions for mobile

By Jeff Johnson

Who knew this summer was going to keep us so ridiculously busy? Google did. It seems AdWords is rolling out a new feature each and every week. The latest: a new site extension features your products and prices below mobile text ads.

Digital Marketing / July 13, 2016

We are a Premier Google Partner

By Martin Perron

There are Google Partners and there are Google Premier Partners. Learn the difference between the two. Thanks to blood, sweat, tears, and thousands of accumulated hours spent in the Adwords interface, Bloom now includes itself among the ranks of Google’s Premier Partners.