Paid Media | Bloom

Paid Media / July 21, 2020

Why Every B2B Company Should Set Up LinkedIn Ad Tracking (Even If You Don’t Advertise On LinkedIn)

Lead generation and B2B sales can be tough. Depending on the product, you might be serving a very specific niche…

Paid Media / October 18, 2018

Yes, creative fatigue or – creative burnout – is a real issue! It is probably affecting millions of advertisers every…

Paid Media / April 22, 2020

Article updated in July 2020. The COVID-19 pandemic accelerated Google’s desire to help retailers reconnect with their consumers. So, on…

Paid Media / February 07, 2020

This article was updated in February 2025 Back in 2019, we first wrote this article to break down the best…

Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…

Paid Media / December 07, 2018

At Bloom, we love a good employee success story, like seeing young team members start out as interns and climb…