How To Write a Request For Proposal (RFP) To A Digital Marketing Agency
Finding a new digital marketing agency can be an exciting, yet scary process. You need an agency that can propose…
Finding a new digital marketing agency can be an exciting, yet scary process. You need an agency that can propose…
It’s kind of magic. Facebook is beta testing a new ad format that will feature products in stock at local brick and mortar retailers. Paired with better geo-targeting and a new store visits objective that relies on location services data, Facebook may well have found digital advertising’s holy grail.
Video campaigns have always seemed like the black sheep of the AdWords family. Although AdWords allowed you to advertise on…
By now you understand that succeeding at digital advertising means doing more than simply optimizing your keywords, placements and creative.…
It’s almost impossible to run out of ideas for A/B testing your landing page. Every element can be tweaked, adjusted, and resized. But some A/B testing tweaks are more effective than others. Read on for some of our favourite ways to test a landing page.
How do you identify the best KPI to measure your digital marketing campaigns? As with everything, start with your objectives and work back. Here’s how.
Digital is always evolving. There are always new features to test or new tools to make us more efficient. As…