As a business owner or marketer, you’ve known there’s an art to generating qualified business-to-business leads. It starts with finding your market and bringing the right people to your website. Then you draw them in, with optimized content and incentives crafted to inspire curiosity and action.
There are dozens of moving pieces in any successful B2B digital marketing strategy. We’ve got you covered. Our digital specialists know how and where to find businesses that are looking for your services. Once we bring your target audience to your website, we convert them with conversion-optimized landing pages and proven lead generation strategies. Then, it’s pretty simple: more qualified leads = more sales. Take a look at a few tactics we recommend for B2B businesses:
Remarketing or Retargeting
B2B brands are working really hard to drive traffic to their website through social media, search engines, paid ads, etc. But, the B2B buying journey is usually longer than a simple visit to a website. Make sure you stay top of mind with our proven remarketing tactics. Our digital specialists will put your brand in front of engaged users, who are most likely to convert.
Inbound marketing can be a powerful marketing tactic for B2B and Lead Generation companies. Drive traffic to your site and build brand awareness through creative content that resonates with your audience. Then, nurture your leads and turn them into valuable customers with a performant Customer Relationship Management platform (CRM) such as Hubspot. This tool will help you centralize data, nurture potential customers and launch high-impact marketing efforts.
LinkedIn is a gold mine of information, especially for B2B businesses. It’s unique targeting possibilities let brand target users based on their job seniority, the company they work for, their job title, etc. This makes LinkedIn the perfect platform for Account-Based Marketing. Learn more on social media advertising here.
Landing Page Optimization
Landing page optimization or conversion rate optimization works hand-in-hand with Paid Media Advertising. Our CRO experts design custom landing pages beautifully crafted to showcase your unique selling points and drive conversions.
Search Engine Optimization
A higher ranking on search engines usually means more organic traffic on your website. From fixing technical issues to writing blog posts and building your online authority, our SEO team will do everything they can to boost your ranking on search engines. And, B2B businesses often need to optimize their website for local search. A local strategy is essential to reach customers near your business.
Paid Search Advertising
Increase traffic to your site through paid search advertising (also known as Search Engine Marketing). Show your ads to users looking for your brand, your products or services on search engines. Your brand should be on top of the list for these high-intent users. A well-written text ad showed to the right person is sure to increase your number of leads, and your revenues.
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Meet our clients
From big brands, to start-ups, to small-and-medium-sized businesses, we’ve helped companies of every shape and size generate more revenue online.