Social Media Is In Our DNA.
With billions of users wandering social media every day, companies cannot deny social media marketing’s potential for growing their audiences. Businesses, large or small, need to incorporate social media advertising into their digital marketing strategy if they wish to reach out to customers at scale.
Yes, it’s possible to build an audience on social media organically, but, nowadays, social media algorithms are starting to reduce the amount of branded post in their users’ news feed. It’s best to combine organic posts and online advertising in order to reach out to new prospects and make sure your audience knows and engaged with your messages.
Social Ads to Reach Your Target Audience Fast
Social media campaigns are widely used and appreciated by businesses because they yield results almost immediately and consistently over time. Unlike other types of digital marketing tactics, no need to wait a few months to notice an increase in traffic or conversion rate. Social media advertising has an immediacy that, when done with intelligence, brings a highly engaged audience to your product or service.
Get to Know Your Audience
Social media platforms also share detailed knowledge and data on their customers. This thorough and granular information can be leveraged for a better understanding of your customers, their interests and their needs. Some advertising platforms capture extensive user data such as demographics, interests, behaviours, location, etc. These valuable insights can then be used to create personalized ads and a custom user experience.
Choose The Right Social Platform
An increase in lead generation, brand awareness, sales or website traffic are the most common goal on social media. LinkedIn, Facebook, Instagram, Snapchat, Pinterest, YouTube all have their unique way of reaching out to users and engaging with them. Every platform has its own particularities and appeals to a specific audience, so they should all be treated differently. But, remember, none is better than the other: your social platform of choice will depend on who your business is targeting.
With low costs, advanced targeting options, and a huge user-bases, social media advertising is the perfect digital tactic to reach your audience and turn them into profitable clients. Work with a social media advertising agency that knows how to build robust, micro-targeted social media advertising campaigns that generate interest and drive revenue.
Make Your Business Bloom with:
Facebook and Instagram Advertising
With more than 1.4 billion daily users, Facebook is the social media king. The platform is well-known for its powerful retargeting options based on many sources of data such as website visits, email lists, CRM, engagement etc. Facebook advertising play an important role in pinpointing your ideal customers and guiding them down the conversion funnel.
Advertise your B2B company to decision-makers and high-level executives with Linkedin Ads. With LinkedIn’s powerful targeting possibilities you’ll be able to reach potential customers based on their job titles, companies, industry, location, and many other features. Our team’s knowledge of B2B advertising will have a positive impact on your lead generation tactics.
YouTube is more than a social media platform, it’s now a search engine. In fact, it’s the second largest search engine in the world and internet users are watching more than one billion hours of content daily. Video ads might be the perfect way to increase your brand awareness and reach out to potential customers based on your custom audiences.
Pinterest is where people go to discover new things and get inspired. Depending on your product and your industry, promoted pins can be a great asset to your social media strategy. Pinterest Ads is a great opportunity to reach high-intent new users. In fact, according to the advertising platform, 97% of all searches are unbranded, so your pins can be shown to new customers who are ready to purchase. Don’t miss out!
Other Social Media Advertising
Snapchat, Twitch and other popular social media platforms can play an important role in guiding social media users through the purchasing funnel. These advertising social media platforms are not suited for every brand, but if used correctly can help improve your conversion rate significantly.
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