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Specialized Canada partners with Bloom to accelerate digital presence in Canada


Inside Bloom / January 10, 2023

Specialized Canada chooses performance marketing agency Bloom as it’s Canada-wide digital partner for 2023. Founded in 1974, Specialized offers high-quality bikes and biking equipment. The company offers state-of-the-art technology and is renowned in the biking community for its innovative and durable products.

Specialized Canada already had a network of +170 trusted retailer partners across the country as they launched their transactional Canadian site in 2021. To reach their next phase of growth for both Specialized and their retailers, their plan is to accelerate the direct connection with their riders through e-commerce and Pick up in store. Bloom will focus on increasing sales for all product verticals, whether that would be bikes, electric bikes, and gear for both men and women. 

To help Specialized Canada achieve their business objectives, Bloom will be responsible for building a 360 media plan and executing every digital campaign for Specialized Canada in 2023 across various platforms including Paid Search and Paid Social.

“Selling high-ticket items online such as great quality bikes is a challenge we are excited to take on. The key to delivering paid media campaigns that achieve this goal is to have a deep understanding of the consumer’s buying journey and building a strategy that includes both brand building and performance marketing” explains Franz Fontaine, Bloom’s Vice President of Strategy.

“We are very excited to be partnering with Bloom to help support us in the next chapter of Specialized Canada’s e-commerce growth. We have big ambitions for the Canadian bike industry and believe that Bloom’s experience and proven track record will be key in helping us achieve these goals.” says Nora Arzoumanian, Specialized Canada’s Digital Experience Leader.

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Marie-Joelle works at Bloom, a digital marketing agency, as the Director of Marketing. She's passionate about digital marketing tactics (from social media to web design) for B2B businesses looking to grow online.

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