ChatGPT Ads Are Now Available in Canada: Here’s What Marketers Need to Know
Artificial intelligence is rapidly changing how consumers search for information. As part of this evolution, OpenAI has begun testing advertising…
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Why Email Marketing Should Be Part of Every Brand’s Strategy
In a digital world dominated by ever-changing algorithms, rising ad costs, and shorter attention spans, email marketing remains one of…
Best Affiliate Marketing Strategies (With Examples!)
Affiliate marketing is everywhere. Many brands you know use some form of affiliate strategy in their marketing mix, and it…
DIY or Agency: When Should You Outsource Social Media?
In 2026, having a strong presence on social media is essential for brands. However, the reality for businesses is that…
What Is GEO?
It’s no surprise that AI is changing how people access information. Before, if you wanted to have restaurant recommendations, you…
Bloom Has Been Named a 2026 Google Premier Partner for the 10th Consecutive Year
We first became a Google Partner in 2013 and earned the prestigious Premier status in 2016. Now, ten years later,…
How to Write Great Responsive Search Ads (With Examples)
What Are Responsive Search Ads? Responsive search ads (RSAs) are a Google Ads format that automatically tests multiple combinations of…
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