Why Personalization Is the Key to Better Email Engagement
If there’s one thing I’ve learned from working in email marketing, it’s this: people don’t want to feel like just…
Blog categories
Best Practices For Adding a Second Location On Google My Business (GMB)
If your business is expanding to a second location, congratulations — that’s a major milestone. But from an SEO perspective,…
How Performance Max (PMAX) and Search Work Together
Performance Max (PMAX) campaigns often spark questions: Do they compete with my Search campaigns? Will they take over my keywords?…
How Can SEO and Social Media Work Together?
In recent years, the most effective digital strategies have had one thing in common: they’re fully integrated. SEO, social media,…
How to Avoid Your Emails Getting Clipped
When an email gets clipped, the recipient sees only part of your message, with a “View entire message” link at…
Why GA4 and Shopify Still Don’t Talk Properly — And What Smart Brands Are Doing About It
“Why don’t my numbers match?” If you’ve ever found yourself staring at your GA4 and Shopify dashboards wondering why they’re…
Rachelle Houde-Simard Joins Bloom as VP, Social and Creative
Rachelle Houde-Simard has been named Vice President, Social & Creative at Canadian performance marketing agency Bloom. With over two decades…
Search For A Story Or A Constributor:
Sign up for The Shift Factor and get monthly insights on the bold moves top brands are making in marketing.
Stay connected
