How Performance Max (PMAX) and Search Work Together
Performance Max (PMAX) campaigns often spark questions: Do they compete with my Search campaigns? Will they take over my keywords?…
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How Can SEO and Social Media Work Together?
In recent years, the most effective digital strategies have had one thing in common: they’re fully integrated. SEO, social media,…
How to Avoid Your Emails Getting Clipped
When an email gets clipped, the recipient sees only part of your message, with a “View entire message” link at…
Why GA4 and Shopify Still Don’t Talk Properly — And What Smart Brands Are Doing About It
“Why don’t my numbers match?” If you’ve ever found yourself staring at your GA4 and Shopify dashboards wondering why they’re…
Rachelle Houde-Simard Joins Bloom as VP, Social and Creative
Rachelle Houde-Simard has been named Vice President, Social & Creative at Canadian performance marketing agency Bloom. With over two decades…
3 Signs Your Google Analytics 4 Is Not Set Up Properly (and How to Fix It)
Our team helps businesses optimize their digital performance every day. And too often, we run into the same roadblock: a…
Your Branded Search Spend Is Probably Too High
Let’s get one thing straight: bidding on your own brand term in Google Ads isn’t a bad thing. But, if…
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