Our 3-Phase Approach to a Successful Amazon Prime Day 2020
This article was updated on September 28, 2020. Amazon vendors around the world are lining up to capture the billions…
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
It’s Never too Late to Become an Audience Segmentation Wizard
Quite simply, the better you can segment your audiences, the better you will succeed as a digital marketer. There are so many tools and technologies available today (many of them free) to help you identify potential and current customers, you have no excuse not to become an audience segmentation wizard. We’re here to get you started.
How To Write a Request For Proposal (RFP) To A Digital Marketing Agency
Finding a new digital marketing agency can be an exciting, yet scary process. You need an agency that can propose…
Facebook betas dynamic product ads for local retailers
It’s kind of magic. Facebook is beta testing a new ad format that will feature products in stock at local brick and mortar retailers. Paired with better geo-targeting and a new store visits objective that relies on location services data, Facebook may well have found digital advertising’s holy grail.
Google AdWords and YouTube Video Ads – Unified at Last
Video campaigns have always seemed like the black sheep of the AdWords family. Although AdWords allowed you to advertise on…
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Insider tips for testing your Unbounce landing pages
By now you understand that succeeding at digital advertising means doing more than simply optimizing your keywords, placements and creative.…
17 ways to test any landing page
It’s almost impossible to run out of ideas for A/B testing your landing page. Every element can be tweaked, adjusted, and resized. But some A/B testing tweaks are more effective than others. Read on for some of our favourite ways to test a landing page.
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