Google Announces New 2.5% Digital Service Tax for Canadian Media Spend
In a recent development that will impact many businesses, Google is set to implement a new 2.5% “digital service tax”…
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Understanding Marketing Agency Pricing Models
Alright, we know this isn’t the most thrilling topic, but stick with us—it’s important if you’re considering working with a…
Forget 2025 Digital Marketing Trends, Focus on These 7 Marketing Fundamentals Instead
Marketers love trends. As I’m writing this, there are already hundreds of “2025 digital marketing trends” blog posts popping up…
Hey Marketing, Here’s How to Better Support Sales Goals and Drive Growth
A Sales Expert POV on B2B Sales and Marketing Alignment When sales and marketing work together, magic happens—or at least…
How to Write Meaningful Marketing OKRs in 2025 (with Examples)
As I write this, 2025 is officially here! If you’re in the corporate world, you know that January often means…
Drive Consideration and Stay Top of Mind with These 5 Proven Mid-Funnel Marketing Tactics
Talking about top-funnel, mid-funnel, and bottom-funnel marketing might feel outdated, like a relic from a time when the buyer’s journey…
Bloom has been named a 2025 Google Premier Partner
Bloom and Google go way back. We became a Google Partner in 2013, earned Premier status in 2016, and now—nearly…
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