The Top 5 Strategies for Marketing to Gen-Z
As companies’ marketing campaigns gradually shift to target and include this new generation of tech-savvy young adults known as Gen-Z,…
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Influencer Marketing Beyond Just Brand Awareness
Influencer marketing has become a popular and effective way for brands to increase their visibility and reach a new audience. …
Specialized Canada partners with Bloom to accelerate digital presence in Canada
Specialized Canada chooses performance marketing agency Bloom as it’s Canada-wide digital partner for 2023. Founded in 1974, Specialized offers high-quality…
12 Canadian Companies to Watch in 2023
As per tradition, it’s that time of year where we, at Bloom, narrow down our perfect list of Canadian businesses…
Web Analytics: Getting Ready for 2023
Getting ready for changes in the web analytics landscape this upcoming year is crucial for businesses in order to make…
How to Create an Instagram Reel
You may have heard talk about Instagram Reels being a mere copycat of the video-hooking platform we all know and…
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