Enhancing Your SEO with E.E.A.T: Experience, Expertise, Authoritativeness, and Trustworthiness

Digital Marketing / June 09, 2023

In the vast digital landscape, where information overload is the norm, trust and credibility are more important than ever. That’s where E.E.A.T in SEO comes into play: Experience, Expertise, Authoritativeness, and Trustworthiness. Introduced by Google, E.E.A.T serves as a framework to evaluate the quality and credibility of websites and content.

Discover how E.E.A.T can propel your website to new heights, as we guide you through implementing best practices. Get ready to optimize your online presence and leave a lasting impression on both users and search engines.

Experience

To ensure content is recognized as top-notch, it is crucial to demonstrate who are the humans behind the content and why their experience is relevant to the topic at hand. Experience is about applying what you’ve learned or become good at over time. For example, someone who has worked in a specific field for many years has a lot of experience.

A simple and easy way to showcase your experience is by sharing the faces behind your website. This addition to your website will help with the following:

• Demonstrate that there’s a real organization behind your website.
• Showcase the knowledge and expertise within your organization, as well as in the content and services you provide.
• Show that honest and trustworthy people stand behind your site.

Expertise 

Search quality raters are responsible for assessing the level of expertise demonstrated by authors. It is their task to evaluate whether the authors possess the necessary knowledge, qualifications, and credentials to provide trustworthy and reliable information.

Expertise is the key to building confidence with reader, which is why it’s important to add:

• The author’s name.
• A descriptive bio containing:
  • Their relevant qualifications.
  • Links to their social media profiles.
• A list of relevant certifications and professions.

Authoritativeness

Authoritativeness refers to your overall reputation in your industry. Especially among experts in your niche.

Authority can be demonstrated in two ways: 

• Establishing a strong content plan covering all aspects of a particular topic.
• Earning backlinks from other authoritative sites.

Trustworthiness

In Google E.E.A.T SEO, trustworthiness is crucial. Quality raters must consider the creator, content, and website to evaluate its overall quality.

Make sure it’s clear who wrote your content, check for accuracy, use reliable sources, and don’t hide content behind too many ads.

Within Google’s quality rater guidelines, Chapter 8.3 provides details on the standards that must be met to attain the utmost level of E.E.A.T:

Very high E-E-A-T is a distinguishing factor for Highest quality pages. A website or content creator who is the uniquely authoritative, go-to source for a topic has very high E-E-A-T. A content creator with a wealth of experience may be considered to have very high E-E-A-T for topics where experience is the primary factor in trust. A very high level of expertise can justify a very high E-E-A-T assessment. Very high E-E-A-T websites and content creators are the most trusted sources on the internet for a particular topic.

Tips to improve your E.E.A.T for Google :

Now that we have defined what E.E.A.T is all about. Let’s deep dive into how to implement good strategies to optimize your SEO :

1. Show your team with an About us page

• It’s important to showcase why your customers should trust you.
• This can include pictures, descriptions, work experience, and more.

2. Link to authoritative sources

• Citing the sources that helped you develop your content is crucial to demonstrate the credibility of your content.

3. Add and/or update content regularly

• Adding new content as often as you can will help make your website stand out from the competition.
• This shows Google you’re active and in business.

4. Include different types of content

• While blog posts are awesome, consider creating:
  • Videos.
  • Podcasts.
  • Webinars. 
  • Etc.
• Each piece of content you create will be an opportunity to create an article on your blog, feeding your editorial calendar and keeping your blog active.

5. Use internal links

• If you’ve got articles around a subject, link them together. 

All in all, E.E.A.T absolutely needs to be considered when implementing your SEO strategy. By showcasing your expertise, establishing authority, and building trust, you can boost your website’s visibility and success. It’s an ongoing process that requires consistent effort, but incorporating E.E.A.T best practices into your SEO strategy will enhance your credibility, improve search rankings, and drive more organic traffic.

If you’d like to learn more about SEO best practices, don’t hesitate to contact us!