How To Export Your Google Analytics Universal Data Before It’s Completely Gone.
It’s done. After years of talking about it, Google Analytics 4 finally replaced Universal Analytics on July 1st, 2023. So,…
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
Law 25: How To Adapt Your Data Marketing Strategies
How does Law 25 affect your marketing. To put it simply, Law 25 presents us with two significant challenges: a…
What’s a CMP and Why You Need One
CMP-what? A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to…
The Digital Marketing Measurement and Tracking Revolution: Navigating the 2025 Landscape
The way we measure success in digital marketing is undergoing a massive transformation, and as the Director of Marketing Analytics…
Marketing Analytics 101: How to Track & Measure Your Marketing Efforts
Alright, let’s talk marketing analytics. I know, it might sound like something only a math whiz or a Silicon Valley…
You’ve Set Up Website Tracking—Now What?
So, you’ve done the hard part. Your website tracking is in place, Google Analytics 4 (GA4) is firing correctly, and…
3 Signs Your Google Analytics 4 Is Not Set Up Properly (and How to Fix It)
Our team helps businesses optimize their digital performance every day. And too often, we run into the same roadblock: a…
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