Law 25: Why You Need a Consent Management Platform
What’s Law 25 again? Law 25 is a legislation that was first introduced in September 2022 in Quebec. It allows…
You're browsing:
Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
How To Export Your Google Analytics Universal Data Before It’s Completely Gone.
It’s done. After years of talking about it, Google Analytics 4 finally replaced Universal Analytics on July 1st, 2023. So,…
Law 25: How To Adapt Your Data Marketing Strategies
How does Law 25 affect your marketing. To put it simply, Law 25 presents us with two significant challenges: a…
What’s a CMP and Why You Need One
CMP-what? A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to…
The Digital Marketing Measurement and Tracking Revolution: Navigating the 2025 Landscape
The way we measure success in digital marketing is undergoing a massive transformation, and as the Director of Marketing Analytics…
Marketing Analytics 101: How to Track & Measure Your Marketing Efforts
Alright, let’s talk marketing analytics. I know, it might sound like something only a math whiz or a Silicon Valley…
You’ve Set Up Website Tracking—Now What?
So, you’ve done the hard part. Your website tracking is in place, Google Analytics 4 (GA4) is firing correctly, and…
Search For A Story Or A Constributor:
Sign up for The Shift Factor and get monthly insights on the bold moves top brands are making in marketing.
Stay connected
