Google AdWords and YouTube Video Ads – Unified at Last
Video campaigns have always seemed like the black sheep of the AdWords family. Although AdWords allowed you to advertise on…
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Google Performance Summit 2016: Device. Location. Audience. Google steps up with a truckload of new tools and features
On May 24 Google announced the next iteration of its advertising platforms — a suite of pretty remarkable features and…
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Why we should all be celebrating Adwords’ device bidding upgrade
With the coming wave up updates to Google’s Adwords platform, you will have much more control over how much you bid per device. Get the lowdown on this new development, and learn how to calculate your bid adjustments.
Coming soon to a campaign near you: Similar Audiences for Search
Adwords gets ready to roll out Similar Audiences retargeting to search campaigns We’ve had Similar Audiences on the Google Display…
We are a Premier Google Partner
There are Google Partners and there are Google Premier Partners. Learn the difference between the two. Thanks to blood, sweat, tears, and thousands of accumulated hours spent in the Adwords interface, Bloom now includes itself among the ranks of Google’s Premier Partners.
AdWords rolls out price extensions for mobile
Who knew this summer was going to keep us so ridiculously busy? Google did. It seems AdWords is rolling out a new feature each and every week. The latest: a new site extension features your products and prices below mobile text ads.
AdWords applies Smart Bidding to automated bidding strategies
With Smart Bidding, Google applies its machine learning capabilities to campaign optimization. Save yourself time, and other good things like money by turning on Target CPA, Target ROAS or Enhanced CPC.
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