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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
In an attempt to make it easier for PPC professionals and aficionados from around Canada to connect with each other on LinkedIn, we recently launched a new LinkedIn group: PPC Pros Canada. This group facilitates discussions on cutting edge pay per click strategies, industry news, trends and insights by leveraging the tools that LinkedIn provides.
California here we come! We’re excited to announce that Bloom was selected (again) as a winner from among the thousands…
On May 24 Google announced the next iteration of its advertising platforms — a suite of pretty remarkable features and…
With the coming wave up updates to Google’s Adwords platform, you will have much more control over how much you bid per device. Get the lowdown on this new development, and learn how to calculate your bid adjustments.
With Smart Bidding, Google applies its machine learning capabilities to campaign optimization. Save yourself time, and other good things like money by turning on Target CPA, Target ROAS or Enhanced CPC.
Almost gone are the days when you have to make multiple display creatives to match every format and device on the internet. With responsive ads, AdWords introduces a one-size-fits-all tool to upload one creative that resizes based on device and format.
Let’s check in. How are Expanded Text Ads performing for some of our client campaigns? We asked our PPC Specialists to report on what they’re seeing after the first few weeks of optimizing AdWords’ new format in various geographies and verticals.
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