Google AdWords Enhanced Campaigns – The Latest Update
On February 6th 2013 Google announced an AdWords update they call Enhanced Campaigns. In short Enhanced Campaigns are an updated…
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Digital Marketing
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Congrats to Frank & Oak!
It’s exciting to see a great team we’ve worked closely with for a few years get a huge vote of confidence. Frank & Oak just raised a Series A investment of $5 million led by Lightbank
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Get Started with Google Adwords Campaign Experiments – Part 2
In Part 1 of the AdWords Experiments Edition we discussed how to define and set up a Google AdWords Experiment while in this part we will be discussing how to commit to a decision based on the data you have.
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Get Started with Google Adwords Campaign Experiments – Part 1
If you have ever managed any PPC campaigns you have at one point or another had a gut feeling that…
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We’ve launched the new makeitbloom.com — awesome!
Earlier this year, as Bloom celebrated its 5th anniversary, we decided that our site was in need of a complete…
Congrats to LightSpeed!
It’s not often that you get to see one of your clients pick up $30M in Series A funding from Accel Partners, but that’s just what happened to LightSpeed, a client of ours based here in Montreal. We were thrilled with the news as this could not have happened to a better team.
AdWords Search Funnels Coming to a Campaign Near You!
Recently the Google AdWords team announced that they will be rolling out a set of new reports to give advertisers more insights into how people search and make buying decisions. See the reports in action.
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