Digital Marketing | Bloom

Digital Marketing / November 11, 2020

What marketers need to know about Google Analytics 4

On October 14, 2020, Google released a wholesale revision of its analytics platform: Google Analytics 4. The current Google Analytics…

Digital Marketing / October 20, 2021

If you are seeing an increase in CPM (cost per 1000 impressions) and CPC (cost per click) on Facebook and…

Digital Marketing / February 04, 2022

This article was updated in August 2024 Nearly 30 years ago, programmatic display ads were introduced. One of the very…

As a digital marketing agency, we work with many e-commerce companies and witness firsthand the challenges they face. The last…

Digital Marketing / September 14, 2022

To get the most out of your advertising dollars, you’ll want to set up a clear and well-thought digital media…

Using Google the way we used to is gradually becoming a thing of the past, experts are noticing. “Almost 40…

What are Dynamic Search Ads You know those regular search ads, right? They’re the ones where advertisers pick certain keywords…