Why GA4 and Shopify Still Don’t Talk Properly — And What Smart Brands Are Doing About It
“Why don’t my numbers match?” If you’ve ever found yourself staring at your GA4 and Shopify dashboards wondering why they’re…
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Digital Marketing
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Rachelle Houde-Simard Joins Bloom as VP, Social and Creative
Rachelle Houde-Simard has been named Vice President, Social & Creative at Canadian performance marketing agency Bloom. With over two decades…
3 Signs Your Google Analytics 4 Is Not Set Up Properly (and How to Fix It)
Our team helps businesses optimize their digital performance every day. And too often, we run into the same roadblock: a…
Your Branded Search Spend Is Probably Too High
Let’s get one thing straight: bidding on your own brand term in Google Ads isn’t a bad thing. But, if…
How Does Content Hierarchy Support On-Page SEO?
When it comes to optimizing your web pages for search engines and users, structure matters. That’s where content hierarchy comes…
DV360 vs Google Ads: Which Platform is Right for Your Marketing Strategy?
When it comes to running digital ad campaigns, Google Ads is often the first name that comes to mind. But…
The Best Digital Marketing Newsletters
Your inbox deserves better—and so do your ideas. Keeping up with marketing trends, platform updates, and standout strategies can feel…
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