What You Missed on Google Ads in 2024 (and a Sneak Peek at 2025)
Google Ads likes to keep us on our toes, doesn’t it? And 2024 was no exception. With new features, URL…
You're browsing:
Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
The Power of Google and YouTube in the Shopping Journey
I’m always fascinated by how consumer behaviour evolves. And through the chaos, one thing remains constant: people want convenience, relevance,…
A Deep Dive into Google’s Demand Gen Campaigns
Google recently launched Demand Gen campaigns, a new format aimed at driving interest, consideration, and action across its most visually…
DV360 vs Google Ads: Which Platform is Right for Your Marketing Strategy?
When it comes to running digital ad campaigns, Google Ads is often the first name that comes to mind. But…
How Performance Max (PMAX) and Search Work Together
Performance Max (PMAX) campaigns often spark questions: Do they compete with my Search campaigns? Will they take over my keywords?…
Introduction to Google SGE: Revolutionizing the Search Experience
In its relentless quest to improve the user experience and provide more relevant search results, Google has unveiled its latest…
The 5 New Features of Google My Business
Since the beginning of 2024, Google My Business has made numerous changes, both in terms of the information businesses can…
Search For A Story Or A Constributor:
Sign up for The Shift Factor and get monthly insights on the bold moves top brands are making in marketing.
Stay connected
