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What’s a CMP and Why You Need One

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Digital Marketing / October 23, 2023

CMP-what?

A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to collect and use their personal information. CMPs are designed to give consumers more control and a better understanding of how their personal information is handled. To learn more, check out our blog post on Law 25 and CMPs.

Introducing Didomi

In our search to find the perfect CMP partner – one platform stood out among others. This platform is called Didomi. Didomi supports businesses in creating exceptional Privacy User Experiences that honor decisions and empower individuals to manage their data.

Our cutting-edge Global Privacy UX Solutions are crafted to address contemporary data privacy issues, including consent management across multiple regulations, privacy governance, and the imperative to offer user-friendly privacy journeys. These solutions are enhanced by adaptable integrations, robust security measures, and top-tier support services.

Countless organizations collaborate with Didomi to gather billions of consent and preference data, oversee vendor and tracker actions, mitigate compliance risks, and connect with users through personalized, privacy-centric experiences that foster trust and loyalty.

“Didomi helps organizations implement great Privacy User Experiences that respect choices and give people control over their data.”

Romain Gauthier, Didomi CEO and founder.

Didomi is a game-changer for businesses that are looking to comply with privacy regulations. Here’s why:

01. Geo-targeting

The Didomi admin console handles location and regulations, utilizing geo-targeting to ensure the appropriate consent banner or privacy notice is consistently presented based on the user’s location.

02. Consent Banners that speak for your business

Crafting a personalized banner fosters trust and encourages users to connect more meaningfully with your brand. Didomi assists you in shaping distinctive experiences to boost consent and opt-in rates.

03. Intuitive UI-based tools

Anyone with basic internet skills can oversee all core features, while those with technical expertise can explore advanced options using our developer-friendly documentation. Didomi also incorporates a Roles and Permissions module, allowing multiple teams to collaborate seamlessly across the business, activating tasks and functions as necessary.

04. Privacy requests

Didomi simplifies the process of complying with end-user privacy requests (Law 25). These requests can be gathered through widgets, forms, or separate domains, offering advanced customization and branding options. All requests are centrally stored, and proofs for potential audits can be generated.

Didomi is a leader in the G2 Data Privacy Management Software.

Didomi has achieved Leader status in G2’s Data Privacy Management Software category for the first time. This category recognizes software providers offering comprehensive solutions for users to oversee their company’s privacy program. 

This includes responding to consumer requests or data subject requests (DSR/DSAR) and mapping sensitive data. To be eligible for this category, a product must assist users in attaining and upholding compliance with privacy laws and regulations by:

  • Offering tools for mapping, discovering, and classifying sensitive data.
  • Incorporating functionality for consumer requests or data subject requests (DSR/DSAR).
  • Incorporating or integrating with partners to offer additional features like Privacy Impact Assessments (PIA), breach notification, consent management, or scanning for website tracking.

Bloom is a Didomi Certified Partner.

We are so happy to have officially partnered with Didomi to offer our clients the best possible service. With Didomi’s cutting-edge technology, we will seamlessly integrate consent management platforms across all our client’s websites, providing a robust framework to handle user consents and preferences.

Questions? Don’t hesitate to reach out!

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ABOUT THE AUTHOR

Gael is the Marketing Analytics Director at Bloom.

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