What’s a CMP and Why You Need One
CMP-what? A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to…
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Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
How to use ChatGPT and AI in Marketing
The marketing industry is undergoing a major transformation due to the rise of Artificial Intelligence (AI) and advanced language models…
Our Thoughts On Google’s Performance Max Campaigns
In recent years, the automation of online advertising has become a fundamental part of the industry. Google is on a…
A New SEO Game Changer Has Been Added to Shopify
For a loooooooooong while now SEOs have been pulling their hair out when trying to work with multilingual Shopify sites.…
5 Social Media Trends in 2019 (and Beyond)
Successive changes in Facebook and Instagram algorithms have tended to significantly reduce the reach of business posts. So, to optimize…
We Tested Discovery Campaigns: Read Our Review
In May 2019, Google Ads launched a new campaign type: Discovery Campaigns. We had the chance to test this new…
Bing Summit Recap: Digital Trends and New Features
Bloom was one of the few Canadian agencies invited to the Bing Summit at Microsoft’s headquarters in Seattle last month.…
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