How to Define Data-Driven Buyer Personas that Produce Results
What are buyer personas? How do you create and apply them to your digital and content marketing projects? We’ll show you how to create your personas, and how to use them.
Tag Archive: seo
Yes you can do your own local SEO — here’s how
Whether you run a mom-and-pop shop or a neighbourhood pizza franchise, local SEO is now critical to bringing mobile searchers to your brick and mortar business. Here’s how to roll up your sleeves and do it yourself.
Best SEO copywriting guidelines to follow
SEO is changing. Today there are hundreds of ranking factors that decide which pages will rise to the top. Many of these factors help engines prioritize content that humans actually like. With this in mind, here are our SEO copywriting best practices for 2018.
What is SEO and what can it do for your business?
If you are a company without an SEO strategy, we can explain this practice. Whether you work with an SEO specialist or an agency specializing in web marketing, you will benefit by enhancing your search engine presence.
Google shifted to mobile first: what you might not already know
With Google’s announcement that their index is favoring mobile first, companies must absolutely optimize their websites for mobile, or risk being left behind. Welcome to the first in our series on mobile website SEO.
SEO in 2018: What you need to know
In 2018, it's time to go deep with SEO. Writers and bloggers need to create deeper, richer, more complex content. And IT folks need to implement structural changes that improve the way Google’s algorithm sees and ranks your website. Here are our essential SEO projects for the coming 12 months.
How to win Google’s SEO love in 2017
Let’s get back to basics, and dispel any magical thinking about how to please the fickle Google search algorithm. Performing…
